My Personal Brand – Or, “What Not to Do”

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I haven’t shared much of my personal work here on this blog, so I thought I’d start off by tracking the development of my own personal brand. My professional image has finally reached a point where I’m happy with it, but it certainly didn’t start out that way. Don’t consider this post a walkthrough of my design process so much as a field guide for other designers and students who aren’t sure what direction to take themselves in. Read the rest of this entry »


RTX Design

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I spent most of this past weekend at RTX, an annual convention here in Austin that’s put on by a group called Rooster Teeth. If you’re plugged in to the video game community then you’ve probably heard of them, but if not I’ll give you a quick description: Rooster Teeth is a company dedicated to all things gaming and internet related, and they’ve built up a huge following and community over recent years. Read the rest of this entry »

Sun Bum, and the Art of the “Fan-sumer”

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In a previous post, I discussed Brand Identity, and why it’s so important in today’s world. I’ve noticed a few companies that have taken this concept to the next level by trying to build less of a consumer base, and more of a fan base. These “fansumers” are wholly dedicated customers, not just because they enjoy the products, but because they believe in the cause and mission of the company. Read the rest of this entry »

An Introductory (Cautionary) Tale.

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I honestly can’t recall a time in my life when I didn’t want to be an artist. I was constantly drawing, spacing out during classes to doodle in my notebooks, and sketching all kinds of things in lieu of going out and finding something resembling a social life. I was told many times that I was the best artist in my class. Read the rest of this entry »