Sun Bum, and the Art of the “Fan-sumer”

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In a previous post, I discussed Brand Identity, and why it’s so important in today’s world. I’ve noticed a few companies that have taken this concept to the next level by trying to build less of a consumer base, and more of a fan base. These “fansumers” are wholly dedicated customers, not just because they enjoy the products, but because they believe in the cause and mission of the company. Read the rest of this entry »


Tutorial – Woodcut Type in Illustrator

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I’ve always been a big fan of this type of effect, but I could never for the life of me figure out how to do it. I’d spend an unbelievable amount of time placing the lines one by one, while thinking “There’s got to be an effect to make this easier”. Surprising absolutely nobody, it turns out I was over-thinking my problem. I just recently learned how to achieve this effect in Adobe Illustrator, and it’s made my life so much easier that I wanted to share it with anybody else who’s ever struggled with it. Read the rest of this entry »

Made With Mischief

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Image taken from

“Mischief” is a new digital painting software, and it comes to you from Sarah Frisken, Ron Perry, and 61 Solutions. You might be asking yourself what’s so special about this new program, since there’s already a plethora of other products that have been used by digital artists for a couple of decades now. Read the rest of this entry »

Build a Productive Workstation

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Sleek, Modern Workspace

We’d all like to have a sprawling home office like this. Unfortunately not everybody has the finances or the space to pull off that kind of setup, and many of us have to make do with a desk in the corner. So how do you make the best use of the space that you’ve got? Read the rest of this entry »

An Introductory (Cautionary) Tale.

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I honestly can’t recall a time in my life when I didn’t want to be an artist. I was constantly drawing, spacing out during classes to doodle in my notebooks, and sketching all kinds of things in lieu of going out and finding something resembling a social life. I was told many times that I was the best artist in my class. Read the rest of this entry »