art
My Personal Brand – Or, “What Not to Do”
I haven’t shared much of my personal work here on this blog, so I thought I’d start off by tracking the development of my own personal brand. My professional image has finally reached a point where I’m happy with it, but it certainly didn’t start out that way. Don’t consider this post a walkthrough of my design process so much as a field guide for other designers and students who aren’t sure what direction to take themselves in. Read the rest of this entry »
Sun Bum, and the Art of the “Fan-sumer”
In a previous post, I discussed Brand Identity, and why it’s so important in today’s world. I’ve noticed a few companies that have taken this concept to the next level by trying to build less of a consumer base, and more of a fan base. These “fansumers” are wholly dedicated customers, not just because they enjoy the products, but because they believe in the cause and mission of the company. Read the rest of this entry »
Tutorial – Woodcut Type in Illustrator
I’ve always been a big fan of this type of effect, but I could never for the life of me figure out how to do it. I’d spend an unbelievable amount of time placing the lines one by one, while thinking “There’s got to be an effect to make this easier”. Surprising absolutely nobody, it turns out I was over-thinking my problem. I just recently learned how to achieve this effect in Adobe Illustrator, and it’s made my life so much easier that I wanted to share it with anybody else who’s ever struggled with it. Read the rest of this entry »
Brand Identity, and Why it Matters
I often hear people mistake the term “brand identity design” for simply meaning “logo design”. It’s an understandable confusion for somebody outside of the design world, but one that couldn’t be further from the truth. So what is this mysterious thing called brand identity, and why should your business care? Read the rest of this entry »
Made With Mischief
“Mischief” is a new digital painting software, and it comes to you from Sarah Frisken, Ron Perry, and 61 Solutions. You might be asking yourself what’s so special about this new program, since there’s already a plethora of other products that have been used by digital artists for a couple of decades now. Read the rest of this entry »
