logo design

Christophe Szpajdel – Lord of the Logos

Posted on Updated on

I have a secret passion that’s not shared by many of my graphic design brethren: heavy metal. I mean HEAVY metal. So when I first came across Lord of the Logos, a book published in 2010 that contains hundreds of death and black metal logos, I thought “awesome, I definitely want that”, especially since I’d heard several of the bands. But then I noticed something else – All of these logos had been designed by one man. Read the rest of this entry »

Sun Bum, and the Art of the “Fan-sumer”

Posted on Updated on

In a previous post, I discussed Brand Identity, and why it’s so important in today’s world. I’ve noticed a few companies that have taken this concept to the next level by trying to build less of a consumer base, and more of a fan base. These “fansumers” are wholly dedicated customers, not just because they enjoy the products, but because they believe in the cause and mission of the company. Read the rest of this entry »