product

Cheap and Easy Product Photography

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You can find pictures of pretty much anything online, but you can’t always use those images without running into legal trouble. This is particularly important for me, since I blog about design and images are an essential part of my content. So, to avoid copyright issues, I often have to take photos of the products I discuss myself. Problem is, I’ve never been much of a photographer. Read the rest of this entry »

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Sun Bum, and the Art of the “Fan-sumer”

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In a previous post, I discussed Brand Identity, and why it’s so important in today’s world. I’ve noticed a few companies that have taken this concept to the next level by trying to build less of a consumer base, and more of a fan base. These “fansumers” are wholly dedicated customers, not just because they enjoy the products, but because they believe in the cause and mission of the company. Read the rest of this entry »